Privacy Policy

The data controller is Oskar Adolfsson, an individual based in Stockholm, Sweden. Contact support@amblecoach.com with any question about your data.

• Your email address and name.
• Your onboarding answers, including allergies and diet.
• Your training and food logs.
• Your conversations with the coach.
• Apple Health data, read only, and only the types you give permission for.
• Your purchase status from Apple, received through RevenueCat.
• Technical logs, such as errors and app version, used to keep the app working.

If you join the early access list we store your email address, your optional answer, which page or link brought you here, and when you gave consent. To limit abuse we also keep a one-way hash of your IP address for one hour, then delete it. We do not store the IP address itself.

Your email and name run your account. Onboarding answers, logs, Apple Health data and coach conversations are what the coach uses to write and adjust your training and food plan. Allergies and diet keep food suggestions safe for you. Purchase status tells the app whether your subscription is active. Technical logs let us find and fix problems.

All AI model calls go through Lovable's AI gateway to Anthropic's Claude models and Google's Gemini models. These models write and adjust plans and generate coach replies. Your coach chat and the relevant plan content are sent through the gateway to the model provider for processing.

Running your account and the coaching you signed up for is based on our contract with you, under Article 6(1)(b) of the GDPR. Health information, such as allergies, conditions you mention and Apple Health data, is a special category, and we process it only with your explicit consent under Article 9(2)(a). You can withdraw that consent in the app's Settings, then Privacy and health data. Turning off Apple Health access alone does not withdraw consent for all health-data processing. The early access list is based on consent under Article 6(1)(a).

These services support the app or this website. The data each receives is described below.

• Lovable: hosts this website, the app's database (Lovable Cloud) and the AI gateway that carries coaching requests.
• Google (Gemini models): coach chat and plan content, through the Lovable AI gateway.
• Anthropic (Claude models): coach chat and plan content, through the Lovable AI gateway.
• RevenueCat: your account identifier, purchase events and subscription state, to track your subscription.
• Apple: purchases through StoreKit and account sign-in through Sign in with Apple. With your permission, Amble reads Apple Health data through HealthKit and sends the readings you allow to Amble to adjust your plan. The app registers for remote push notifications through the Apple Push Notification service (APNs). Local reminders are scheduled on your device, separately from remote push notifications.
• USDA and Livsmedelsverket: their food records are imported and searched locally in Amble. Searches are not sent live to these sources.
• Open Food Facts: search words or a barcode, to return food data. No account data is sent.
• PostHog, EU hosting at eu.i.posthog.com: optional app analytics, enabled only after your explicit consent. It uses local storage after consent and receives only allowlisted interaction events with an internal ID. It never receives health data, your name, email address or chat. It is not used for advertising tracking.
• Cloudflare: sits in front of this website to deliver it and protect it from abuse.
• Lovable Cloud's managed auth email service: your email address, to send sign-in emails such as account confirmations and password resets.
• Resend, Inc., using its EU sending region: your email address for early access list emails. For account emails, such as welcome, trial-ending and subscription confirmations, it receives your email address, an optional first name for the greeting, an internal user ID, the email type and generic account status. No health answers or plan details are sent.

Your health data is never used for advertising, never sold and never shared for marketing. Apple Health data is read only. Amble never writes to Apple Health. The readings you allow are sent to Amble to adjust your plan, rather than all staying on your device. You can turn Apple Health access off in the Health app. To withdraw consent for health-data processing, open Amble's Settings, then Privacy and health data.

Amble has no ads and no advertising SDKs. Any analytics are used only to improve the app. We do not sell your data or share it for anyone to market to you.

This website sets no tracking cookies. Cloudflare sets one cookie, __cf_bm, which is strictly necessary for security and lasts 30 minutes. The app stores strictly necessary keys on your device, such as keeping you signed in. Optional PostHog analytics also uses local storage, but only after your explicit consent. It is not used for advertising tracking.

App data is kept while your account exists. When you delete your account, we delete your data. Technical logs are kept only as long as needed to fix problems. Early access list entries are kept until the beta invitation has gone out, until you ask us to delete them, or for at most two years.

To download a file containing everything, open the app and go to Account, then Export my data. You can also email support@amblecoach.com to ask for a copy. To delete everything, go to Account, then Delete account. Deleting your account does not cancel an Apple subscription, so cancel that in your iPhone settings.

Under the GDPR you can ask for access to your data, a copy of it, correction, deletion, restriction of processing, or object to processing, and you can withdraw consent at any time. Email support@amblecoach.com and we will act within thirty days. You can also complain to your national data protection authority, which in Sweden is Integritetsskyddsmyndigheten.

Amble is for adults aged 18 and over. We do not knowingly collect data from anyone younger.

If anything material changes, we will update this page and its date, and tell you in the app or by email.